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Which country is cheapest to buy Apple in?

Of 20 countries compared with the US, the lowest median prices for new Apple products are Hong Kong (0%), Canada (+1%), and Taiwan (+7%), and the highest is United Kingdom (+32%). These are listed prices, not adjusted for tax. Prices in United States and Canada are before sales tax; in the other countries they include tax.

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Price against the US, by country

Median of each country's price for the same new configuration, in US dollars at the exchange rates of October 9, 2026, against the US price. A positive number means higher than in the US. Lowest first. A dash means too few comparable configurations in that category.

New Apple prices by country, against the US
CountryAll categories vs US (median)Mac vs US (median)iPad vs US (median)iPhone vs US (median)Comparable configurationsListed price
United StatesBaselineBaselineBaselineBaseline365Before sales tax
Hong Kong0%0%+2%+11%365Tax included
Canada+1%+1%-2%+3%365Before sales tax
Taiwan+7%+8%+6%+16%365Tax included
Australia+10%+9%+19%+23%365Tax included
Japan+10%+10%+11%+14%365Tax included
New Zealand+12%+12%+12%+17%365Tax included
Singapore+14%+13%+19%+22%365Tax included
China+18%+18%+24%+24%365Tax included
Switzerland+18%+20%+17%+20%365Tax included
South Korea+27%+27%+25%+20%365Tax included
Germany+28%+28%+27%+35%365Tax included
Poland+28%+28%+28%+31%365Tax included
Austria+28%+28%+27%+35%365Tax included
France+28%+28%+29%+38%365Tax included
Spain+29%+29%+27%+37%365Tax included
Belgium+29%+29%+29%+38%365Tax included
Netherlands+29%+29%+29%+38%365Tax included
Italy+30%+30%+29%+39%365Tax included
Ireland+30%+30%+30%+39%365Tax included
United Kingdom+32%+32%+32%+32%365Tax included

How we count

The figures compare the prices Apple lists for new products in each country; refurbished prices are not included. Only configurations with a price in the US and in at least ten countries are used. Each country's number is the median, over those configurations, of its price in US dollars divided by the US price in US dollars. Prices are converted at the exchange rates of October 9, 2026. Prices are shown the way Apple lists them: before sales tax in the United States and Canada, tax included in the other countries, and we do not adjust for tax, so the numbers are not the price you would pay. The full rules are in the data methodology.

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