Apple TV 4K · 4th generation price by country
As of Oct 14, 2026, Apple TV 4K · 4th generation (Apple TV 4K · 4th generation) is cheapest new in the United States at £225.75 ($299) before sales tax, 24% less than in the United Kingdom (£299, tax included), the most expensive of the 20 countries we track.
We have no refurbished listing for it in any country.
New price by country
| Country | Rank | In GBP | Local price | vs. cheapest | Tax | Availability |
|---|---|---|---|---|---|---|
| United States | 1 | £225.75 | $299 | Cheapest | Not included | Available |
| Canada | 2 | £227.35 | CA$429 | +1% | Not included | Available |
| Hong Kong | 3 | £230.63 | HK$2,399 | +2% | Included | Available |
| Taiwan | 4 | £233.40 | NT$9,900 | +3% | Included | Available |
| Singapore | 5 | £235.36 | S$399 | +4% | Included | Available |
| Australia | 6 | £236.28 | A$449 | +5% | Included | Available |
| Japan | 7 | £237.30 | ¥49,800 | +5% | Included | Available |
| South Korea | 8 | £253.26 | ₩449,000 | +12% | Included | Available |
| New Zealand | 9 | £253.50 | NZ$599 | +12% | Included | Available |
| Switzerland | 10 | £271.45 | CHF 299 | +20% | Included | Available |
| Poland | 11 | £288.87 | PLN 1,499 | +28% | Included | Available |
| Austria | 12 | £295.08 | €349 | +31% | Included | Available |
| Belgium | 13 | £295.08 | €349 | +31% | Included | Available |
| Germany | 14 | £295.08 | €349 | +31% | Included | Available |
| Spain | 15 | £295.08 | €349 | +31% | Included | Available |
| France | 16 | £295.08 | €349 | +31% | Included | Available |
| Ireland | 17 | £295.08 | €349 | +31% | Included | Available |
| Italy | 18 | £295.08 | €349 | +31% | Included | Available |
| Netherlands | 19 | £295.08 | €349 | +31% | Included | Available |
| United Kingdom | 20 | £299 | £299 | +32% | Included | Available |
Refurbished price by country
Listings in stock rank first. Out-of-stock and outdated listings follow, ordered by their last price.
No refurbished listing on record in any country we track.
How to read these rankings
- Prices for the United States and Canada do not include sales tax; prices for every other country include tax (VAT or GST). The ranking compares list prices as they are, with no tax adjustment.
- Amounts are converted to GBP at reference exchange rates dated Oct 13, 2026 (UTC), from Frankfurter (central bank reference rates). Converted amounts are for comparison only; Apple charges the local price in the local currency.